Who proposed the new solar container business model

How do policymakers understand solar business models?

Policymakers must understand solar business models from a firm perspective. Customers and their needs are central in the business models of solar firms. Capabilities are determinant in the design of solar business models. A worldwide transition towards sustainable energy systems requires the diffusion of renewable electricity technologies.

Are solar business models aligned with existing business models?

More specifically, the paper maps the solar business models adopted by the 30 largest electric utilities in Sweden and analyses to what extent these models strategically fit, i.e. are aligned with the incumbents’ existing business, corporate strategies, and external environment in order to answer two research questions:

Do scholars and firms understand solar business models?

There is a mismatch in how scholars and firms understand solar business models. The business models of 241 solar firms in Sweden were mapped and analyzed. Policymakers must understand solar business models from a firm perspective. Customers and their needs are central in the business models of solar firms.

Are solar business models compatible with the established electricity retailer business model?

The combined analysis of the overall adoption pattern and the horizontal alignment shows that solar business models that are compatible with or complement the established electricity retailer business model are not generally preferred over those that are more different.

Is a'sales only' Solar System a viable business model?

The Swedish ‘sales only’ model for PV turnkey systems is especially interesting in this regard as it introduces a second-tier intermediary role in what appears to be an already quite well-functioning business model controlled by specialized solar installation firms.

Are solar business models a sustainable business model?

With some individual firm exceptions, all solar models align well with establishing a sustainable brand supporting renewable energies. More importantly, however, the retailers use some solar business models – most notably premium reimbursement – to retain customers.